Website Audit – Helping you to improve website traffic

Improve website traffic.

Website audit is a full analysis of all the factors that affect your website’s visibility in search engines. This standard method gives a complete insight into any website, overall traffic and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance.

Description

The website audit starts from a general analysis of a website aimed at revealing the actions needed to improve search engine optimization (SEO). We use tools that offer recommendations on how to raise the website rankings in search that can include on page and off page SEO audit such as broken links, duplicate meta descriptions and titles, HTML validation, website statistics, error pages, etc. Site audit is applicable for all online businesses and improves different aspects of the websites.

Purpose

There are many reasons to do a website audit, but in most cases SEO and content marketing are the main ones. Website audit made for SEO purposes discovers weak spots of a website’s SEO score and helps understand the state of SEO. Content audit is used to analyze the engagement and what changes has to be made to the content strategy to enhance the site’s performance.

Website health audit

Site health audit also known as the “Where Do We Stand” audit scans the following areas for potential issues, challenges and opportunities:

  • Technical audit
  • On-site audit
  • Links analysis
  • Optimization
  • Usability and technologies

This type of site audit includes red flag warnings or other types of alerts that can violate the agreed on search engines’ terms of service. Each site audit shows technical errors hampering organic performance and prioritizes SEO efforts on improvements to drive online business results. All you need is just to get a quick pivot from a list of recommendations to make these website changes. Here are basic things that must be in each site audit report:

  • Summary analysis of a website – The audit contains a summary analysis with a quick understanding where the site stands, possible issues and what points of action should be.
  • Data – The audit tool must provide website data and key metrics to show when the website can be penalized for duplicate content or poor links, for example.
  • Red Flag Warnings – The tool must detect all warnings and references to any potential issues whether it’s a conversion or penalty.
  • Additional Recommendations – Each tool should provide tips and recommendations to improve the findings of SEO site audit.

To help you understand more about Website Audits, write to edwin@technosavvy.co.ke

 

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